On-page SEO

  • 20 February 2020
  • George


On-page SEO - images/logos/seo.jpg


What is On-Page SEO?

On-page SEO or On-site SEO is the process of optimizing the web page content for search engines and users. The practices for on-page SEO include optimizing title tags, content, internal links and URLs.


The title you choose plays a vital important role in the creation of your text, and on that basis, Google gets information about what you write. Include the selected keyword in the title of your blog post. At best, the keyword you choose should be at the very beginning of your title.

The first paragraph of your text

Include the keyword you selected in the first paragraph of your text. It is not necessary to start the text with the selected keyword, it is enough to appear in the first 100 characters of the text.

Meta description

A meta description is a piece of text that appears below the headline when users search for certain terms on web browsers. Include the selected keyword in the meta description of your text. Pay special attention to the content of your meta description, because in addition to the title, the meta description plays a crucial role when internet users decide whether or not to click on a particular website.

H1 tag

When writing text, H1 is treated as the title of a page. Remember to include your keyword in the H1 tag as well.

Keyword density (number of times a keyword repeats in the text)

Make sure you mention the selected keyword multiple times in the text but do not overdo it. The more words your text has - the more often you'll be able to use the keyword you've chosen. For example, I chose the term "what is SEO" as the main keyword for this text. However, in addition to this term, I also used terms such as "SEO optimization", "site optimization", "website optimization" within the text, as well as other similar terms mentioned above. As I said before, with the help of this technique, I ranked the text you read in better search positions for more related terms that googled when someone is interested in SEO.


Include the selected keyword in the URL of your blog post. As with the title, try to create a URL that will start with your keyword. If you pay attention to the URL of this text, you will notice that next to the name of the page is the term "what is SEO".

Website content tags (tags)

Website content tags are used to bring different blog posts to the site into a direct link. Also, include the main keyword as one of the tags for your text. In addition, you can list two or three more terms that are similar to the keyword you selected as the main one for your text. At the end of the article, you will notice that in addition to the "What is SEO" tag, I also added the tags "Website Optimization" as well as "SEO Optimization".

Long-tail keywords in tags

In addition to the main keyword, you will use in your tags, add a few long-tailed keywords that are associated with the main one.

External (Outbound) Links

Try to find at least three websites that are highly ranked in Google search and whose content is similar to the text you are writing about. Insert hyperlinks to specific keywords that will lead to the selected sites, but be careful not to link to texts that want to be ranked for the same keyword you selected for your blog post. One of the websites you can always link to in your blog post is Wikipedia. This site has high credibility and authority on Google and therefore it is advisable to link a specific word within a blog to Wikipedia. Make sure you link to a Wikipedia page that is about the same topic you are writing about in a blog post.

Internal links

Retain existing users on your site by linking specific keywords in a blog post to existing texts from your site, the subject of which is similar to the text you write about. Use this practice whenever you can to retain users on your website for as long as possible, and thus improve your position on Google search.